Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams

• Win Bigly: Persuasion in a World Where Facts Don't Matter
• Scott Adams
• Page: 320
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780735219731
• Publisher: Penguin Publishing Group

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Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams "If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."   Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.   Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.   The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:   ·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority. ·  Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it. ·  Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.   Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

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Win Bigly: Persuasion in a World Where Facts Don't Matter | Scott Adams | ISBN: 9780735219717 | Kostenloser Versand für alle Bücher mit Versand und  Win Bigly: Persuasion in a World Where Facts - Amazon.com.au
Soon after Donald Trump declared his presidential candidacy, when most experts dismissed him as a joke who'd be gone before Iowa Scott Adams called  Win Bigly: Persuasion in a World Where Facts Don't - Google Books
Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same Win Bigly: Persuasion in a World Where Facts Don't Matter. Listen to Win Bigly: Persuasion in a World Where Facts Don't Matter
Listen to Win Bigly: Persuasion in a World Where Facts Don't Matter audiobook by Scott Adams. Stream and download audiobooks to your computer, tablet or  Win Bigly: Persuasion in a World Where Facts Don't Matter - Amazon
Compre o livro Win Bigly: Persuasion in a World Where Facts Don't Matter na Amazon.com.br: confira as ofertas para livros em inglês e importados. Books Kinokuniya: Win Bigly : Persuasion in a World Where Facts
Win Bigly : Persuasion in a World Where Facts Don't Matter [Hardcover] Explores the methods Donald Trump used to persuade voters during the 2016  Win Bigly by Scott Adams - Penguin Books Australia
Win Bigly. Persuasion in a World Where Facts Don't Matter. By Scott Adams Scott Adams, the world-famous comic strip artist (Dilbert) and trained hypnotist,  Win Bigly: Persuasion in a World Where Facts Don't Matter: Scott
NEW YORK TIMES BESTSELLER From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most 

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